SciFi Channel will change its name to Syfy Channel on July 7th, when it launches the new series Warehouse 13, according to TV Week. The network believes that the new name more accurately reflects content on the channel, which is broader than traditional science fiction. Warehouse 13, about a secret government facility where mysterious relics are stored, exemplifies this broader content.
The new name may make it easier to attract audiences not traditionally attracted to science fiction, particularly female viewers.
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