Response to Trailer 'Off the Charts'July 24, 2008
ICv2 has learned that, based on the overwhelming response to the Watchmen movie trailer accompanying The Dark Knight, DC Comics has ordered a huge new printing of 200,000 copies of Alan Moore and Dave Gibbons’ Watchmen graphic novel. A DC spokesperson told ICv2 that after the movie trailer hit DC was receiving huge orders for the Watchmen graphic novel from every channel.
Even before the Watchmen movie trailer hit the Watchmen graphic novel was already the top-selling American graphic novel in the bookstore market thus far in 2008. In the wake of the launch of the movie trailer Watchmen trade shot up to #5 on Amazon.
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