G. I. Joe Toys Interrupted : Some Shipped, Others Delayed

 

Hasbro will delay the release of the rest of its toys for G.I. Joe: Retaliation to early next year to tie into the revised release date for the movie , the company announced late last week. Some retailers have already put products from the first wave on sale; they were already being shipped when the move release date delay was announced. But any products not already on sale will be returned , and the remainder of the first wave and future waves will ship in 2013.

This presents an interesting situation, with G.I. Joe collectors chasing the limited amounts of product that has already been released, with the knowledge that larger quantities will eventually be available early next year. No elevated prices were noted on eBay as of Tuesday.

'G.I. Joe' Needed Work : the Real Reason for the Delay

G.I. Joe: Retaliation was testing poorly and needed reshoots, according to Deadline,  which is why the release date was pushed back from June to 2013 . Channing Tatum, who’s gotten hot since the first film, was going to be killed off early in the sequel, but was one of the few things testing audiences liked. Reshoots will help expand his role and keep him alive. And the 3D move was essential, given how the dollars on the summer blockbusters have flowed.
 

The delay of the movie at this late stage, when theaters were booked and licensed merchandise had started to flow, was a radical move, reflecting the degree of risk Paramount perceived in releasing the movie as it was and the size of the opportunity in fixing it